We advised Grupo Raymundo da Fonte (a reference in the manufacturing of cleaning products, personal hygiene and condiments, with revenues of approximately R$ 1.25 billion), over 24 months, with the goal of strengthening an expansion strategy aimed at growth outside the Northeast.

We initiated the expansion of the project and after numerous contacts and client searches, we found Iplasa, which leads the São Paulo market in bleach and non-chlorinated cleaning products through the Candura brand.