{"id":941,"date":"2026-02-22T02:04:09","date_gmt":"2026-02-22T05:04:09","guid":{"rendered":"https:\/\/pulsar.com.br\/?page_id=941"},"modified":"2026-02-22T02:52:32","modified_gmt":"2026-02-22T05:52:32","slug":"case-magliano-guide-neon","status":"publish","type":"page","link":"https:\/\/pulsar.com.br\/en\/transacoes\/case-magliano-guide-neon\/","title":{"rendered":"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"941\" class=\"elementor elementor-941\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc99c0 e-flex e-con-boxed e-con e-parent\" data-id=\"8dc99c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c99072 elementor-widget elementor-widget-button\" data-id=\"1c99072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pulsar.com.br\/en\/transacoes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M10.8284 12.0007L15.7782 16.9504L14.364 18.3646L8 12.0007L14.364 5.63672L15.7782 7.05093L10.8284 12.0007Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdf59a1 e-flex e-con-boxed e-con e-parent\" data-id=\"cdf59a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a289499 e-con-full e-flex e-con e-child\" data-id=\"a289499\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df225fe efeito-titulo elementor-widget elementor-widget-heading\" data-id=\"df225fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SALE OF THE MAGLIANO ASSET PORTFOLIO AND COMPANY TO GUIDE AND NEON, RESPECTIVELY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8ea08 elementor-widget elementor-widget-text-editor\" data-id=\"7d8ea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1178\" data-end=\"1457\">In this case we advised the partners of Magliano, the most traditional brokerage firm in Brazil, in the liquidation process with a focus on value maximization. To that end, we carried out a first stage with the sale of the client portfolio and assets under management to Guide and, after a significant reduction of the expense structure and obligations, the sale of the company to Neon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c331f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a2c331f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0708cb4 elementor-widget elementor-widget-heading\" data-id=\"0708cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result of this work provided a return 3x above the clients' expectations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fa609c e-con-full e-flex e-con e-child\" data-id=\"3fa609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9152565 e-con-full e-flex e-con e-child\" data-id=\"9152565\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4580c5d elementor-widget elementor-widget-image\" data-id=\"4580c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"232\" height=\"96\" src=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-guide.png\" class=\"attachment-large size-large wp-image-797\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e65f9b elementor-widget elementor-widget-image\" data-id=\"4e65f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"232\" height=\"96\" src=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-neon.png\" class=\"attachment-large size-large wp-image-798\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6925b elementor-widget elementor-widget-image\" data-id=\"6c6925b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-maglian-guide-neon-1024x641.png\" class=\"attachment-large size-large wp-image-944\" alt=\"\" srcset=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-maglian-guide-neon-1024x641.png 1024w, https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-maglian-guide-neon-300x188.png 300w, https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-maglian-guide-neon-768x481.png 768w, https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-maglian-guide-neon.png 1279w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Voltar VENDA DA CARTEIRA DE ATIVOS E DA EMPRESA MAGLIANO PARA GUIDE E PARA A NEON, RESPECTIVAMENTE Neste caso assessoramos os s\u00f3cios da Magliano, a mais tradicional corretora de valores do Brasil no processo de liquida\u00e7\u00e3o com foco em maximiza\u00e7\u00e3o de valor. Para tanto, realizamos uma primeira etapa com a venda da carteira de clientes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":654,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-941","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon - Pulsar Invest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulsar.com.br\/en\/transacoes\/case-magliano-guide-neon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon - Pulsar Invest\" \/>\n<meta property=\"og:description\" content=\"Voltar VENDA DA CARTEIRA DE ATIVOS E DA EMPRESA MAGLIANO PARA GUIDE E PARA A NEON, RESPECTIVAMENTE Neste caso assessoramos os s\u00f3cios da Magliano, a mais tradicional corretora de valores do Brasil no processo de liquida\u00e7\u00e3o com foco em maximiza\u00e7\u00e3o de valor. Para tanto, realizamos uma primeira etapa com a venda da carteira de clientes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pulsar.com.br\/en\/transacoes\/case-magliano-guide-neon\/\" \/>\n<meta property=\"og:site_name\" content=\"Pulsar Invest\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T05:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-guide.png\" \/>\n\t<meta property=\"og:image:width\" content=\"232\" \/>\n\t<meta property=\"og:image:height\" content=\"96\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/\",\"url\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/\",\"name\":\"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon - Pulsar Invest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pulsar.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/magliano-guide.png\",\"datePublished\":\"2026-02-22T05:04:09+00:00\",\"dateModified\":\"2026-02-22T05:52:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pulsar.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/magliano-guide.png\",\"contentUrl\":\"https:\\\/\\\/pulsar.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/magliano-guide.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/case-magliano-guide-neon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pulsar.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transa\u00e7\u00f5es\",\"item\":\"https:\\\/\\\/pulsar.com.br\\\/transacoes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/#website\",\"url\":\"https:\\\/\\\/pulsar.com.br\\\/\",\"name\":\"Pulsar Invest\",\"description\":\"Transa\u00e7\u00f5es \u00fanicas, com estrat\u00e9gia, determina\u00e7\u00e3o e discri\u00e7\u00e3o\",\"publisher\":{\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pulsar.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/#organization\",\"name\":\"Pulsar Invest\",\"url\":\"https:\\\/\\\/pulsar.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pulsar.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Pulsar-logotipo.svg\",\"contentUrl\":\"https:\\\/\\\/pulsar.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Pulsar-logotipo.svg\",\"width\":280,\"height\":49,\"caption\":\"Pulsar Invest\"},\"image\":{\"@id\":\"https:\\\/\\\/pulsar.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon - Pulsar Invest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pulsar.com.br\/en\/transacoes\/case-magliano-guide-neon\/","og_locale":"en_US","og_type":"article","og_title":"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon - Pulsar Invest","og_description":"Voltar VENDA DA CARTEIRA DE ATIVOS E DA EMPRESA MAGLIANO PARA GUIDE E PARA A NEON, RESPECTIVAMENTE Neste caso assessoramos os s\u00f3cios da Magliano, a mais tradicional corretora de valores do Brasil no processo de liquida\u00e7\u00e3o com foco em maximiza\u00e7\u00e3o de valor. Para tanto, realizamos uma primeira etapa com a venda da carteira de clientes [&hellip;]","og_url":"https:\/\/pulsar.com.br\/en\/transacoes\/case-magliano-guide-neon\/","og_site_name":"Pulsar Invest","article_modified_time":"2026-02-22T05:52:32+00:00","og_image":[{"width":232,"height":96,"url":"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-guide.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/","url":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/","name":"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon - Pulsar Invest","isPartOf":{"@id":"https:\/\/pulsar.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/#primaryimage"},"image":{"@id":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/#primaryimage"},"thumbnailUrl":"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-guide.png","datePublished":"2026-02-22T05:04:09+00:00","dateModified":"2026-02-22T05:52:32+00:00","breadcrumb":{"@id":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/#primaryimage","url":"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-guide.png","contentUrl":"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/magliano-guide.png"},{"@type":"BreadcrumbList","@id":"https:\/\/pulsar.com.br\/transacoes\/case-magliano-guide-neon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pulsar.com.br\/"},{"@type":"ListItem","position":2,"name":"Transa\u00e7\u00f5es","item":"https:\/\/pulsar.com.br\/transacoes\/"},{"@type":"ListItem","position":3,"name":"Case: Venda da carteira de ativos e da empresa Magliano para Guide e para Neon"}]},{"@type":"WebSite","@id":"https:\/\/pulsar.com.br\/#website","url":"https:\/\/pulsar.com.br\/","name":"Pulsar Invest","description":"Transa\u00e7\u00f5es \u00fanicas, com estrat\u00e9gia, determina\u00e7\u00e3o e discri\u00e7\u00e3o","publisher":{"@id":"https:\/\/pulsar.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pulsar.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pulsar.com.br\/#organization","name":"Pulsar Invest","url":"https:\/\/pulsar.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pulsar.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/01\/Pulsar-logotipo.svg","contentUrl":"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/01\/Pulsar-logotipo.svg","width":280,"height":49,"caption":"Pulsar Invest"},"image":{"@id":"https:\/\/pulsar.com.br\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/comments?post=941"}],"version-history":[{"count":7,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/941\/revisions"}],"predecessor-version":[{"id":982,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/941\/revisions\/982"}],"up":[{"embeddable":true,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/654"}],"wp:attachment":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/media?parent=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}