{"id":992,"date":"2026-02-22T03:06:47","date_gmt":"2026-02-22T06:06:47","guid":{"rendered":"https:\/\/pulsar.com.br\/?page_id=992"},"modified":"2026-02-22T03:14:19","modified_gmt":"2026-02-22T06:14:19","slug":"case-grupo-raymundo-iplasa","status":"publish","type":"page","link":"https:\/\/pulsar.com.br\/en\/transacoes\/case-grupo-raymundo-iplasa\/","title":{"rendered":"Case: Grupo Raymundo da Fonte compra a Iplasa"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3486aaa e-flex e-con-boxed e-con e-parent\" data-id=\"3486aaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a50320 elementor-widget elementor-widget-button\" data-id=\"0a50320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pulsar.com.br\/en\/transacoes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"currentColor\"><path d=\"M10.8284 12.0007L15.7782 16.9504L14.364 18.3646L8 12.0007L14.364 5.63672L15.7782 7.05093L10.8284 12.0007Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe39dd5 e-flex e-con-boxed e-con e-parent\" data-id=\"fe39dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d89afec e-con-full e-flex e-con e-child\" data-id=\"d89afec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd632f efeito-titulo elementor-widget elementor-widget-heading\" data-id=\"5bd632f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GRUPO RAYMUNDO DA FONTE ACQUIRES IPLASA | CANDURA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17eeed elementor-widget elementor-widget-text-editor\" data-id=\"f17eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1178\" data-end=\"1457\">We advised Grupo Raymundo da Fonte (a reference in the manufacturing of cleaning products, personal hygiene and condiments, with revenues of approximately R$ 1.25 billion), over 24 months, with the goal of strengthening an expansion strategy aimed at growth outside the Northeast.<\/p><p data-start=\"1178\" data-end=\"1457\">We initiated the expansion of the project and after numerous contacts and client searches, we found Iplasa, which leads the S\u00e3o Paulo market in bleach and non-chlorinated cleaning products through the Candura brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdb888 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2cdb888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db5647 elementor-widget elementor-widget-heading\" data-id=\"7db5647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The acquisition is part of the execution of the strategic plan developed in 2020, outlining actions for the group to double in size by 2025, through operational growth and acquisition of competing assets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57a2afe e-con-full e-flex e-con e-child\" data-id=\"57a2afe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7c0dbb e-con-full e-flex e-con e-child\" data-id=\"b7c0dbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d4672 elementor-widget elementor-widget-image\" data-id=\"53d4672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"232\" height=\"96\" src=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/raymundo-candura.png\" class=\"attachment-large size-large wp-image-776\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff11724 elementor-widget elementor-widget-image\" data-id=\"ff11724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"502\" src=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-raymundo-iplasa-1024x642.jpg\" class=\"attachment-large size-large wp-image-995\" alt=\"\" srcset=\"https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-raymundo-iplasa-1024x642.jpg 1024w, https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-raymundo-iplasa-300x188.jpg 300w, https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-raymundo-iplasa-768x482.jpg 768w, https:\/\/pulsar.com.br\/wp-content\/uploads\/2026\/02\/pulsar-case-raymundo-iplasa.jpg 1277w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Voltar GRUPO RAYMUNDO DA FONTE COMPRA A IPLASA | CANDURA Assessoramos o grupo Raymundo da Fonte (refer\u00eancia na fabrica\u00e7\u00e3o de produtos de limpeza, de higiene pessoal e de condimentos, com receitas de cerca de R$ 1,25bi), ao longo de 24 meses, com o objetivo de fortalecer uma estrat\u00e9gia de expans\u00e3o, visando o crescimento fora do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":654,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-992","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/comments?post=992"}],"version-history":[{"count":7,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/992\/revisions"}],"predecessor-version":[{"id":1008,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/992\/revisions\/1008"}],"up":[{"embeddable":true,"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/pages\/654"}],"wp:attachment":[{"href":"https:\/\/pulsar.com.br\/en\/wp-json\/wp\/v2\/media?parent=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}